Exportwire was a website that offered foreign market intelligence to exporters mainly in the U.S.
I have to admit, I didn’t have a ton of time to work on this one. The basic idea was to take to name, emphasize the component words typographically without using camel case. The overlapping circles were meant to convey the notions of data, global, oceans, etc.
Exportwire helped exporters learn about opportunities in China and India
In retrospect, I would have modified the descender of the “p” and the ascender of the “t” so they didn’t touch the edge of the blue circles.