Icreated this logo for Eagle, which is a headhunter specializing in IT. I worked on this on a freelance basis for Chris Lawson at DesignCo. Eagle is still using this logo, although they have modified it a bit removing a few of the feathers on the back of the head.
The problem was the word “eagle” is imbued with obvious American connections.
The problem here was the word “eagle” is imbued with obvious American connections. So whatever I did had to work without overt “stars and stripiness”. One of my sketches (yes, I usually start with pen and paper) had the germ of an idea where the head of the eagle formed the negative shape of the lower case “e”. I worked it out in Illustrator trying to get a balance between the letterform and the eagle’s head. The lettering for the rest of the wordmark was in Rotis sans.